Three-time NCAA world record holder and Olympic champion Josh Kerr came to us with a bold vision: break the mile world record — a record that has stood for over 27 years. Unlike most time-driven goals, Josh didn’t want pursue it quietly. He wanted to publicly call his shot months leading up to the race and invite the world to watch. Our team was tasked with bringing his goal to life. I had the once-in-a-life-time opportunity to help name his goal (inspired by the 222 seconds it would take to break the record), work with a team to concept and deploy a tease and announcement, and create an in-depth, four-part series that highlighted his build toward the race. It was a monumental effort. Together, we were able to generate global awareness and excitement in the months leading up to his race. In the end, Project 222 was a success and became a landmark moment for the brand, the sport, and everyone who helped bring it to life.

One of the highlights of developing the series was being entrusted to conduct the interviews. Over a series of weeks, I sat down with Josh, his friends, family, and team to craft stories that shine a light on Josh’s history, integrity, and determination.