The Ghost Amp
The Brooks Ghost is known as your old reliable — not too soft, not too firm. Just right.
So when we introduced the very first Ghost Amp — a shoe with the same balanced comfort of the Ghost, but with a shot of energy, we knew we had to turn things up.
Inspired by the movement of an equalizer, we created a campaign infused with bold graphics, high energy, and an edge that makes you want to crank up the dial on every run.
Tease/Reveal
To create a excitement around a brand new shoe in the Ghost franchise, we launched a tease and announcement on our social channels that met the same punk, street-style feel of the overall campaign and foreshadowed the energy about to be unleashed.
Bespoke Social
Caption: Get ready to turn it up. The all-new Ghost Amp just arrived.
We created a social-forward video, in-line with the overall approach of the campaign, but instead with a lo-fi, street-style approach that makes you feel as if you’re right there on the run.
To capture the energy authenticity, we kept a handheld recorder on set, following the athletes and documenting the small moments and details that make up a runner's journey. The result is a raw, immersive perspective that puts you in the middle of the city.