Hyperion Elite 6
Shine under pressure
Through the lens of our highest performing athletes, this spot explores the pressure of performance , not only as an athlete, but also as a footwear developer challenged to create ground-breaking innovation.
Whether you’re chasing records on race day or pushing boundaries in the lab, pressure can can feel all-encompassing. But that energy can also be harnessed and used as a tool to make diamonds.
Turn pressure into power
As a metaphor for pressure, the team concepted and created a bespoke “hydraulic chamber” to reveal the Hyperion Elite 6.
Social Execution
I was able to sit down and speak with some of our top-performing athletes about pressure and how the Hyperion Elite 6 empowers them shine in the face of adversity. We leveraged these responses for a social series.
